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Face serums

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A serum is your treatment step: it carries active ingredients at higher strength than a moisturiser and goes on after toner, before cream. Each active usually targets one need: vitamin C and niacinamide for dullness and dark marks, hyaluronic acid for dehydration, retinol for ageing concerns (use at night, start low and always wear sunscreen). Beginners should use one serum and add others one at a time, weeks apart. Avoid mixing several strong actives at once unless you know how, as skin can turn red, irritated and flaky.

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